April 19, 2017

Gary ErwinUniversity of Detroit Mercy named Gary J. Erwin as Associate Vice President for Marketing & Public Affairs, effective April 17.

In his new position, Erwin will oversee the University’s Marketing & Public Affairs department and promote the mission of the University to its internal and external audiences. He will be responsible for overseeing communication through publicity, publications, online systems and other marketing efforts that uphold the image, integrity and mission of Detroit Mercy.

Formerly the executive director of Marketing & Communications with Henry Ford College in Dearborn, Erwin oversaw the institution’s strategic, cross-discipline/interactive organization for the past seven years in all aspects of marketing and communications.  Under his leadership, he coordinated the institution’s marketing and re-branding efforts, including the new marketing brand and media buys for radio, television, print, digital, billboards and outside digital displays.  Under his leadership, Henry Ford saw increased enrollment and community participation in many college-wide activities and events.

Prior to Henry Ford, Erwin was the director of publications and communications, and lecturer of Communications and Literature at Kettering University in Flint.  In his position, he researched, wrote and directed the distribution for internal and external marketing, brand identity communications, and electronic media and web projects for the University.  He also served as a liaison between faculty, staff and students on a number of issues and strategic communication projects.

He was also the president of GE Interactive, a marketing and communication strategies company, where he worked with clients such as Wayne State University School of Law, U.S. Dept. of Energy, the National Institutes of Health and many more foundations, state and corporate clients.  Erwin is also a published author, with his fiction, essays, reviews and literary criticism appearing in numerous journals and anthologies since 1994.

A native of Northville, Mich., Erwin earned an M.F.A. of Fine Arts in English from Western Michigan University and a B.S. in English from Grand Valley State University.